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Wood Flower Florists Conference & Retreat 2024

May 17 - 19, 2024

The WFFC&R 2024 will be hosted at the Crowne Plaza Cleveland at Playhouse Square in Cleveland Ohio!

The theme for 2024 is Rocking Wood Flower Artistry: Strategies for Growth and Sustainability.

Join us in exploring innovative approaches to elevate your wood flower art and nurture a sustainable future in the industry. 

Conference Overview

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Crowne Plaza Cleveland

at Playhouse Square

Hotel Features

Conveniently located in the heart of the nations second largest theatre district. With 205 newly renovated WorkLife guest rooms, our boutique-style hotel in Downtown Cleveland provides everything the modern traveler desires.

15 mins from the airport

Indoor Pool 

Fitness Center

Dining Options
On-Site &

Complimentary High Speed Wireless Internet

Check In Time
3:00pm ET

Check Out Time

Valet Parking

Public Transportation

Business Center

Room Types



Reservations can be made by:


All reservations must be received by 4/18/24.

The group rate will be honored for two (2) days prior and two (2) days after your the Conference.


Canceling your reservation before 6:00 PM ET on day prior to check in will result in no charge. Canceling your reservation after 6:00 PM ET on day prior to check in, or failing to show, will result in a charge equal to the first night's stay per room to your credit card or other guaranteed payment method.


Guest Service Agents can arrange to check baggage for those arriving early when rooms are unavailable and for guests attending functions on departure day.

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Wood Flower Happy Hour

Thursday May 16, 2023 5:00pm - 7:00pm ET

After you arrive in town and get settled, make your way down to join us for a delightful Happy Hour in real life on Thursday night from 5-7 pm! Dive into a spread of light appetizers and enjoy a refreshing drink as we kick off the weekend festivities. It's the perfect opportunity to unwind, connect with flower friends, and set the stage for a weekend celebrating the artistry and potential of wood flowers.

Bringing a plus one? The more the merrier!

Be sure to register them separately for the event.

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Workshop Day

Friday May 17, 2023 8:00am - 5:00pm ET


Wearable Wood Flowers

Embark on our immersive three-day journey with a special focus on Friday's Workshop Day—an opportunity to delve into the art of wearable wood flowers. Our hands-on sessions are finely tuned to guide you through the creation of stunning and wearable wood flower designs.


Meals Included

Your Friday registration includes complimentary breakfast and lunch, setting the stage for a day of inspiration and hands-on creativity. Indulge in a delicious breakfast spread to kickstart your morning, followed by a delectable lunch menu to refuel and recharge. We understand that the best conversations often happen over a shared meal, and we want to create a space where you can indulge in culinary delights while forging meaningful connections.


Ryobi is BACK!

We're thrilled to announce the return of Ryobi as the official hot glue gun sponsor for the WFFCR!! Join us for an exclusive session led by Ryobi, where they'll not only showcase their newest tools but also share invaluable insights on how to give your clients a personalized touch in wood flower design. Discover the art of precision bonding and efficient crafting, guided by Ryobi's expertise.


ALL Materials are INCLUDED

Imagine arriving to find everything you need at your fingertips—no searching, no stress. Our commitment to your creativity extends to providing a diligently organized selection of materials, ensuring you can fully immerse yourself in the art of wearable wood flower design without any worry.

Conference Day

Saturday May 18, 2023 8:00am - 5:00pm ET


Educational Sessions

Saturday's Conference Day is a tapestry of educational sessions designed to elevate your skills and expand your floral business expertise.

Immerse yourself in a day of enlightening discussions, thought-provoking panels, and practical knowledge. Our thoughtfully selected sessions cover a spectrum of topics to navigate the business landscape of the industry.


Meals Included

Your Saturday registration includes complimentary breakfast and lunch!

Kickstart your morning with a delightful breakfast spread, setting the tone for a day filled with educational sessions and inspirational moments. Refuel and recharge during lunch, savoring a delectable menu crafted to elevate your experience. We recognize that some of the most meaningful conversations unfold over shared meals. That's why we're dedicated to creating a space where you can not only indulge in culinary delights but also foster connections that enhance your educational journey.


Spotlight Speaker

An integral part of our educational extravaganza, this session promises to be inspirational, highlighting the industry's nuances and sparking new perspectives. Our chosen speaker isn't just an expert; they're a friend in the business, offering relatable stories, practical insights, and maybe even a few laughs. Whether you're a seasoned professional or just starting your journey, the Spotlight Speaker Session is not to be missed!


Free Swag Bag

Picture yourself proudly carrying your Wood Flower Florist Swag Bag, a functional and stylish companion that goes beyond the event.  It will bring a knowing smile to your face as you recall the memories made at the conference—a tangible reminder of the passion and camaraderie that define the Wood Flower Florists community.  Use it to carry your notebook, business cards, and the stickers you swap with newfound wood flower friends.

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Retreat Day

Sunday May 19, 2023 8:00am - 12:00pm ET


Intentional Time

Welcome to Retreat Day, a haven where we delve into the essence of personal growth, self-awareness, and the dispelling of limiting beliefs.

Immerse yourself in soul-nourishing sessions designed to ignite self-awareness, offering tools to break free from constraints that hinder your journey. Unleash your thoughts onto paper during dedicated journaling time, allowing the power of introspection to unfold. This is your moment of reflection, a space to recognize and discard limiting beliefs that may be holding you back.


Breakfast Included

Your Retreat Day begins with a complimentary breakfast! Envision yourself indulging in a delicious morning spread, connecting with fellow attendees, and fueling up for a day of self-reflection and personal growth. Join us for a nourishing breakfast that not only satisfies your taste buds but sets the stage for a day filled with insight and discovery.


Tools to Take Home

These invaluable insights aren't confined to the retreat; they're tools to take home, empowering you beyond the conference. Join us on Sunday for a day of self-discovery, where you'll leave with a renewed sense of purpose and the tools to cultivate lasting growth in both your personal and professional life. 


Branded Journal INCLUDED

The journal, adorned with our signature Wood Flower Florists logo, is more than a keepsake—it's a tool for introspection and growth. Its smooth pages are a canvas for your thoughts, reflections, and newfound insights. As you navigate through the retreat's transformative sessions, this journal becomes your trusted companion, capturing the essence of your personal journey.

Compact and simply designed, it's not just about the aesthetics; it's about providing you with a tangible reminder of the self-awareness and growth cultivated on Retreat Day.



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