Wood Flower Florists
Conference & Retreat 2024

Cleveland, OH

The weekend brought wood flower creatives together to learn new skills, exchange insights, and spark lasting connections. It was a hands-on, high-energy experience that left attendees ready to take their businesses—and artistry—to the next level. Explore the highlights, sessions, and workshops that made WFFC&R 2024 an unforgettable experience.

The WFFC&R 2025 is hosted at the Cambria Hotel Manchester South Windsor in South Windsor, Connecticut!

2024 Conference Program

This year’s theme, "Rocking Wood Flower Artistry: Strategies for Growth and Sustainability," focused on empowering attendees to enhance their craft and build sustainable businesses. Through hands-on workshops and expert sessions, the conference provided valuable insights and practical strategies for growth, creativity, and long-term success. Designed for both seasoned florists and emerging artisans, this weekend offered hands-on design sessions, business development workshops, and inspiring conversations.

2024 Conference Program

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Meet the Speakers

Meet The Speakers

This year’s speakers bring a wealth of experience, insight, and creativity to the stage. From design techniques to business strategy, each session is designed to equip attendees with practical tools and fresh inspiration to grow both personally and professionally.

Jen Angle

Wood & Word Blooms LLC

Kassidy Berkenpas

Assistant Product Manager at Ryobi Power Tools

Sarah Botchick

General Manager at Pioneer Imports & Wholesale

Sarah is the second generation of Pioneer with a strong sense of responsibility to her clients. With the idea to launch one of the first websites in the floral industry, she has since led the charge to make the Pioneer website the most beautiful, informative, and easy to navigate site for business owners in the flower, craft and event industries. Sarah spearheads trend forecasts and product development, working tirelessly for the best quality, color and value.

Jodi Boyko

Lttlteapot Designs

Celeste Bursiaga

Heavenly Sola Designs

Stacy Duffany

Sola Sister Co.

Todd Duffany

M. Duffany Builders & Sola Sister Co.

Cristina Dunn

Product Manager at Ryobi Power Tools

Andi Gretzinger

North Wood Blooms LLC

After accidentally starting a side hustle in 2018, Andi now operates NWB as a full time venture that not only creates stunning floral designs but also coaches fellow wood flower entrepreneurs, blending artistry with business strategies. As a virtual instructor at the University of Wisconsin Stevens Point Small Business Development Center, she Enjoys cultivating the entrepreneurial spirit in others as much as her own artistry.

Ellie Larcher

Little Miss Delilah

Stephanie Lien

Classic with a Twist

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Kathy Loiselle

Simply K Studios

Ally McMurtry

Your Badass OBM

Shelly Pender

Fluttering Bloom Designs

Kristen Salinas

Common Dwellings

Ronna Thompson

Tipsy Designs

Tiffany Richardson

Artisan-Preneur Consulting

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- Attendee describing their experience at the 2024 Conference

Planning Committee

Meet the powerhouse team behind this year’s experience! From logistics to inspiration, these five women poured their hearts into planning a weekend of creativity, community, and next-level artistry.